RxCapture

Turn every prescription into market insight

Pharmaceutical companies spend heavily on field forces, yet leadership often waits weeks for market data — and still can’t see what is actually being prescribed on the ground. RxCapture closes that gap. Medical representatives photograph prescriptions during their visits; AI reads each image and converts it into structured data that feeds live dashboards for sales leadership.

How it works

1. Capture — medical representatives photograph prescriptions with the RxCapture mobile app during field visits.
2. Process — AI reads handwritten and printed prescriptions and extracts brands, molecules, prescribers, specialties and locations, flagging anything uncertain for review.
3. Analyse — data is aggregated by brand, competitor, therapy area, territory and representative.
4. Act — the head of sales and brand teams see the market in near real time and ask questions of it in plain language.

What leadership sees

• Market position — your share of prescriptions versus competitors, by region, territory and specialty.
• Competitor intelligence — which competing brands are gaining or losing ground, and where.
• Disease and therapy trends — how prescribing patterns shift across conditions and seasons.
• Field-force performance — coverage, activity and prescription outcomes for each medical representative and territory.
• AI market analyst — ask questions such as “Which competitor gained share in cardiology in the north region last quarter?” and get an answer with the supporting data.

Built for pharma

RxCapture supports private deployment, role-based access for field, regional and national teams, and full audit trails for every data change.